In 2023, Properti AS was spun off as its own company, and the man who is truly passionate about the combination of technology and real estate – Robin Sværen – was hired as CEO.
'There are three keywords that characterize this platform for property marketing and sales,' he says. 'Brilliant, simple, and smart! Without technical expertise, our customers can create really great websites for any property project.'
Customers First!
'We have worked incredibly hard on property projects over the years, and it was good business to create everything from scratch. Every time,' says Thomas Flogstad, Creative Director at Edge Branding. 'But it wasn't economically optimal for our customers.
With Properti, we gathered all our experience in creating websites for this type of projects and integrated it into this one optimal solution – and made it accessible to everyone," he says
Thomas Flogstad, Creative Director
No Properti site is like another
Even though the engine is the same for all websites created in Properti, the visual appearance is entirely unique and tailored to each individual customer and their projects. Properti's designers ensure this.
"Things happen so quickly in web design that it's impossible to predict what the deal will be in a year or five. We're more focused on what's right in front of us. What trends are emerging now? What can we add?" says Amandus Bjerk. "We are part of a larger design team and ensure that Properti is always up to date and constantly evolving."
Martine Nicander supplements her colleague: "Along the way, we collaborate with the users of Properti and add things where needed. We're always 'on the ball' to give customers that little extra," she says.
Modules of possibilities
Espen Grimsgaard is the digital leader responsible for the construction and further development of the Properti platform. The fact that it is modular is neither random nor unimportant. Quite the opposite. Let him explain:
"The fact that the platform is modular means, in practice, that the customer can set up the site using the building blocks that best suit the particular project. When you create a page, you can choose modules and building blocks, such as text, maps, image galleries, contact forms, and so on, from a toolbox. You decide the order, shape, and color!
Ambitious goals
The goal is world domination,' claims CEO Robin Sværen. And even though he says it with a smile, there's seriousness behind it.
The team working on Properti truly has ambitious goals. And it's only natural. Properti is already 100% functional – yes, brilliant, simple, and smart. At the same time, the solution is continuously improved and further developed automatically. With each passing day and with each new property project.
'Our wealth of experience and all the user statistics we gather from all Properti projects enable us to continuously deliver an even better product. Not least, we're focused on ensuring that Properti converts leads in the best possible way,' says Robin Sværen.
Cost-effective Package with Updates Included
Properti is a license-based solution with a low entry fee. All updates happen automatically. It's part of the deal. In practice, you subscribe to the license for the duration of a project – and terminate when everything is sold.
Properti has been in the market with several pilot customers for several years. The response in 2023, when Properti was made available to everyone for the first time, has been very good, with positive feedback. Robin Sværen talks about enthusiastic users who praise both the platform itself and the service and support they receive.
Set Aside 20 Minutes
A 20-minute demo is all it takes to understand what Properti is and how easy and straightforward the platform is to use, thanks in no small part to the dashboard. Whether you're on mobile or desktop, the dashboard always provides immediate, real-time updated status and overview – even if you have multiple projects in the market simultaneously.
