"To touch and feel"
Physical, often highly detailed and impressive models, were the "high-tech" of that time. It was difficult to get more three-dimensional than that. The best models provided a realistic sense of what the project would look like; the buildings, surroundings, terrain with any height differences, and so on.
Then it was just a matter of placing the model correctly in relation to the north-south direction, and voilà, one could easily imagine how the sunlight would be. Potential customers could literally point out and touch their future dream home.
What has changed?
It's tempting to say everything! Because there has been a revolution, but the truth is that we still do much of the same. Just with the opportunities that new technology gives us.
Although many still believe that the physical prospect belongs, as a part of the "package," marketing in practice has become close to 100% digital. Customers can "flip up" the project at any time - on mobile, desktop, and other devices.
More important than ever are three-dimensional visualizations. Something that fortunately can be efficiently and quickly developed and realized today.
It's rather the composition that catches the eye - not whether the resolution is 4K or 8K.
Properti is the engine.
No one likes to encounter limitations when presenting a project in the market. The platform you choose must provide you with the opportunities you desire; all the qualities your project deserves!
Our developers work every day to ensure that Properti meets, and ideally exceeds, your expectations and becomes the best and most efficient marketing engine you can choose. Especially when visualizing and showcasing your new project in 3D!
