The landing page should have a clear and enticing main message. This message should immediately capture the attention of visitors and give them a reason to explore further. This may include information about the project's uniqueness, floor plans, location, or simply the developer's strong brand.
In addition to this, it is crucial that the page has a visual identity and an appealing design. Communication through professional high-quality images and videos is an essential part of the digital presentation.
Simple navigation where visitors can quickly find useful information through well-placed Calls to Action (CTAs). CTAs are prompts to guide visitors into a desired process; contacting, downloading information, reserving, etc.
Roughly 80% of all visitors to real estate websites are using a mobile device.
Thomas Flogstad, Creative Director
It's essential that the landing page is functional, simple, and responsive across all digital platforms!
The purpose of a landing page is to create a digital sales prospectus meant to convert visitors into potential buyers. Therefore, it's absolutely necessary that the website includes various forms of contact forms placed in strategic locations.
If you have available or can obtain customer reviews and references from previous buyers, this is a strong message to use. This also helps reinforce the company's brand.
Once the landing page is established, we enter into an operational phase. In this phase, it's all about data collection and strategic use of the insights gained. All data generated through the landing page should be utilized within the marketing plan, but also to assess whether the landing page should be adjusted as you accumulate a larger database. One tip is to conduct A/B testing where you can test and verify different content, structure, buttons, and much more.
In the competitive world of real estate sales, a well-designed landing page is an indispensable resource. Investing time and resources in creating an effective landing page can have a significant impact on the sales process and help potential buyers find their dream home. With the right strategies in place, a landing page can be the key to success in real estate projects.
Also, remember the legal requirement for universal design (UU) for websites. You can read more about this at our partner Egde Branding.
